SCIENTIFICALLY-BASED - STATISTICALLY RELIABLE - ACTIONABLE
We offer a wide range of research services that deliver qualitative insights and quantitative hard data, to provide actionable results at an affordable price.
BRAND ANALYSIS
Using our proprietary methodology and unique research design called BRANDBUILDER™, we help you better understand your brand positioning, determine market perception of your brand, and discern market valuation of your brand compared to competitors.
MARKET OPPORTUNITY STUDIES
Applying our patent-pending methodology to our two sophisticated models, INVIGOR™ for marketing opportunities and business growth and MAPP™, Measure – Analyze- Predict –Performance (measurement of model, we’re able not only to identify and profile your best customer segments, but match them to opportunity segments with an accuracy rate of +/- 5%, as well as expertise in predictive analytics to help you focus on future opportunities.
BUSINESS AND MARKETING STRATEGY
Using sophisticated mathematical research tools such as Conjoint Analysis and Discrete Choice, Strategic Market Intelligence can help you make the right decisions about product, pricing, messaging and even acquisitions.
We'd welcome the opportunity to give you a proposal on your next study. Let's talk!