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Applications of Predictive Analytics

Sample B2B and B2C Applications 

  • Matching the most effective marketing messages to the right customers

  • Market Opportunity Analysis  (new products or start-ups)

  • Analytical customer relationship management (CRM)

  • Clinical decision support systems

  • Collection analytics

  • Cross-sell and up-sell opportunities

  • Customer retention and customer churn

  • Direct marketing

  • Fraud detection

  • Portfolio, product or economy level prediction

  • Risk management

  • Insurance and Mortgage Underwriting

  • Political campaigns

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