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Applications of Predictive Analytics
Sample B2B and B2C Applications
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Matching the most effective marketing messages to the right customers
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Market Opportunity Analysis (new products or start-ups)
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Analytical customer relationship management (CRM)
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Clinical decision support systems
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Collection analytics
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Cross-sell and up-sell opportunities
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Customer retention and customer churn
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Direct marketing
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Fraud detection
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Portfolio, product or economy level prediction
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Risk management
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Insurance and Mortgage Underwriting
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Political campaigns
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