Creating a New Profit Center with Data-Driven Predictive Analytics
More and more, agencies are blurring the line with their service offerings. Traditional agencies are adding digital. Digital are adding more traditional services. And, while having access to more services, clients become confused as to the real differentiation among their agencies.
As competitive pressures continue to bear down on agencies to grow and make a profit, clients are also looking to their agencies to deliver more insightful strategies, as well as become more of a business partner, not just delivering on tactics.
According to an October 2016 survey by the Global Alliance of Data-Driven Marketing Associations, more than eight in 10 advertising and marketing professionals worldwide use data-driven techniques to maintain customer databases, measure campaign results across both individual and multiple channels and segment data for proper targeting. (eMarketer, Feb. 2017)
And, according to NewVantage Partners, “Big Data Executive 2017 Survey”, 80% of US decision-making executives surveyed said that their investment in big data has been good to highly successful.
A few of the data-driven advertising and marketing tactics used by marketers include:
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Lookalike targeting
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Real-time optimization
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Account-based marketing
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Contextual emails
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Multi-channel attribution
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Cross-channel optimization
SMI is now offering agencies and other marketing firms, the opportunity to white label our quantitative, predictive analytic and big data services.
We work behind the scenes to help design and execute the program, which enables you to add relevant services with little start-up time.
Becoming a data-driven agency helps drive more profits to your bottom line, differentiates you from your competition and makes you even more valuable to your client.
Contact us today to begin the conversation.