A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
Scott Cook, Founder of Intuit
Incredibly important as it is, building an effective brand strategy continues to be one of the most difficult tasks facing companies of all sizes and in all industries. Without a doubt, it remains the most common misstep in product/service marketing. If companies want to thrive, not simply survive, they have to build a great brand. And live it.
Our process involves combining market intelligence and consumer insights, assessing the current market and competitive environment and arriving at a brand strategy that’s concise, simple, direct, competitive and above all, meaningful to your audience.
Being strategic and proactive; not tactical and reactive is the key to building successful, enduring brands.
“However beautiful the strategy,
you should occasionally
look at the results.”
Before you can begin developing your marketing or communications strategy, it’s essential you understand the market in which you compete.
There are a variety of factors that can impact your brand's strategy. Are you a leader or a challenger in the category? Entering a new market? How many brands are already established and what does this new audience know about your brand? This is important because the way you speak to your customers depends on the position you hold in the market. If you're a leader, you speaking differently than when you're a challenger.
Understanding these dynamics is competing is extremely important because they will have an impact on your brand’s success.
We can help! Knowing the dynamics of the market you’re competing in can shape your strategies, your messaging and your brand.