Market Research and Analytical Services

• Customer Satisfaction Studies, Net Promoter Score analysis

• Consumer Panel Research, tracking studies

• Measurement of Consumer Attitudes, Preferences, Purchase Drivers

• Qualitative Research (focus groups, intercepts, 1-to-1 interviews, product testing)

• Media Advertising Tests (pre- and post-studies; advertising impact analysis)

• Predictive Analytics, Predictive Modeling

• M-commerce and e-commerce conversion rate analyses and conversion optimization

• Social Media impact analysis and tracking of consumer engagement (Facebook, Twitter, Pinterest, Instagram, Linked-in)

• Brand Analysis studies including Brand Promise, Brand Power, Brand Loyalty and Comparative Brand Positioning

• SEO analysis and modeling

• Direct Marketing and email marketing program effectiveness analyses

• Database Modeling/segmentation and Business Forecasts (consumer adoption and potential revenue estimates)

• Consumer Market Segmentation Studies

• Conjoint Analysis studies

• Statistical Meta-Analysis

• Econometric Analysis and Forecasts

• Price Elasticity and Price Sensitivity studies for consumer goods, software and technology (B-to-B; B-to-C)

• Database Profiling and Modeling; Best Target Segment Identification and scoring algorithms

• Consumer Product Usage and Product Consumption Modeling and Projective Forecasts

• Market Share Measurement and Brand Penetration – Benchmarks and Validation

• Market Size Statistics and Modeling

• Customer/Buyer Personas