Strategic Market Intelligence provides companies information and insights to help them achieve their business and revenue goals.
We offer a wide range of services that deliver qualitative insights, quantitative data, and predictive analytic solutions to provide businesses actionable intelligence to make the strategic decisions necessary to keep growing businesses, growing.
your
brand
Your business, your brand, has many facets that create the value to your customer. Whether it’s external pressures from competitors, economic shifts in the market, technology or changes in your customer’s behavior, all can have a direct impact on the decisions you make and ultimately, the value you deliver to your customers.
Developing a solid strategic strategy requires information to develop your messaging, integrated campaigns, operations, distribution, as well as the creation of new, innovative products. You brand is the essence of your business. And, it requires a continuous flow of knowledge for your internal teams to make intelligent decisions.
It's not the drill you need, but the hole!
Methodologies Don't Drive the Outcomes, the Outcomes Drive the Solutions
Primary
Secondary
We have the know-how you need.
Strategic Market Intelligence is a data science, research and marketing development company with its own proprietary approach and analytic methods combined with over 90+ years of diverse experience.
Customer Centricity
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Customer Satisfaction Studies, Net Promoter Score analysis
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Consumer Panel Research, tracking studies
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Measurement of Consumer Attitudes, Preferences, Purchase Drivers
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Qualitative Research (focus groups, intercepts, 1-to-1 interviews, product testing)
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Media Advertising Tests (pre- and post-studies; advertising impact analysis)